About us


Modern. Natural. Minimalistic
We are a Canadian company dedicated to use only the highest quality natural and sustainable textile in the creation of our collections. The health of all children and our planet comes first, that is why organic cotton is our fabric of choice. Our company also closely  follows the latest fashion trends so your little ones can be the most stylish in your neighbourhood and feel comfortable while having fun. We create each piece with love, and we hope it will bring you the same joy that it brings us. In our collections we are focused on aesthetics and functionality, craftsmanship and quality, and the ethos of the business behind our products. Any of our pieces will make a meaningful gift for any occasion.  All our items are designed in Canada and handcrafted in Canada and in Ukraine.

We are extremely proud that our brand has been recognized and featured in British VOGUE Dec 2018 issue in the section “Santa’s Little Helpers”. Canadian celebrity Jillian Harris names our brand in her TOP baby brands and you can often spot her two kids wearing our OLE pieces. 
We support many charities and charitable projects. If you are an organization or a charity that is interested in collaborating with us please contact us.
Olena Gurr is a founder, designer & creative director of OLE design. The inspiration to start making modern baby apparel & accessories came from raising her two children. Everything started just like a hobby; however, very soon her personal creativity, love for fashion, business knowledge & experience influenced her to try to make something more. 
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